Jay Knaggs — Meta Ads + CRO for Sales Coaches

Front-end that pays for itself. Back-end that becomes pure profit. CPL that stops being a guess.

Senior Meta ads + CRO for sales coaches scaling low-ticket-to-high-ticket funnels.

Currently taking 4 clients at a time

Jay Knaggs

Independent operator 5 years running Meta ads 1,622 leads delivered

01 — Track Record

What I've delivered.

Five years running Meta ads. On a single account I've held for nearly two years: scaled lead volume 4× while reducing cost-per-lead 14% — over 1,600 leads at an average $20 CPL.

5YRS

Running
Meta ads

1,622

Leads delivered
on a single account

$20AVG

Cost
per lead

4×

Volume scale
while CPL dropped

02 — Method

How I work.

Most freelancers run ads and hope the funnel converts. I treat ads and funnel as one system.

Week 01

Full audit. Technical setup, baseline metrics, five-phase diagnostic of your existing funnel — quantitative leak analysis, session recordings, heatmaps, manual UX walkthrough, competitive benchmark. You receive a prioritised testing roadmap before I touch anything.

Weeks 02 — 12

Prioritised testing. ICE-scored test queue. One variable per test. Run length determined by required sample size for 95% statistical confidence — not by an arbitrary calendar. Tests run in parallel across ads and funnel where traffic permits.

By Month 03

Scaling posture. Front-end ROAS approaching break-even or better. Back-end revenue measurably up. CPL stabilised as a known number. Account in scale mode, not test mode.

03 — Fit

Who this is for.

A fit if

You're a sales coach or closer/setter educator doing $30K–$200K/mo
Selling a $3K–$20K back-end (certification, mentorship, agency-builder)
You have a low-ticket front-end already, or you're open to building one
You want a senior operator running the system — not a junior pushing buttons

Not a fit if

Pre-launch — no offer, no audience yet
Below $30K/mo — senior work doesn't pencil out at your stage
You want agency-style multi-funnel management
You're in e-com, SaaS, real estate, or compliance-heavy verticals

04 — Begin

Book a 30-minute call.

Thirty minutes. We'll walk through your current funnel, identify the two or three highest-ROI optimisations, and decide if there's a fit. No pitch deck. No pressure. If we're not a fit, I'll tell you and point you in a better direction.